On the inside of your clothes that is. This post is about lingerie, about simple, feel good, organic underwear. I found two brands, Nalu from Romania, Lido from Italy that do similar lines of products, except that one does mostly underwear, the other one bathing suits.
Their style connects to my previous post, about essentialism, or as found on Nalu‘s facebook page (site in construction): “In a world of excess, we reclaim the joy of simplicity. This is not about how little we can live with, it is about figuring out what we simply can’t live without. Living with less has its virtues, but the task of essential living is to uncover the elements that bring us joy... Simplification is not a trend. It is our nature. It is a basic need that is getting rediscovered. It is now present in all new aesthetics. It is present in design, in architecture, in our life philosophy, as well as in the clothes we choose.”
Lido , which I discovered on my favourite blog missmoss.co.za, is “an independent swimwear label established in spring 2017. Its name refers to an island in Venice, one of Europe’s first sea bathing facilities. The brand is born out of a desire to re-contextualize the beach experience through a modern eye, with intelligent urban women in mind. Timeless, inspired by an aesthetic rationalism, Lido is reinventing functional, contemporary beachwear. The collection is entirely designed and manufactured in Venice—Italy”.
Nalu is “a product range that includes non-underwired and non-padded bras and briefs with contemporary design. Essential lingerie that allows us to move freely and highlights the natural shape of our bodies”.
I love them and I would wear them, would you?